We have all been thrust into a new reality of uncertainty and active reconstruct that shifted us into rapid change. Any time you have a challenge presented to you, you are afforded the opportunity for change and growth. We can all agree that change has been long overdue and now, more than ever, the voices of our youth should be heard loud and clear.

Our youth are the voices of a new generation who will lead future generations and build strategically to forge a new path for all.

The current crises and injustices taking place in our own backyard and around the globe have made us all sit up to pay attention, listen and decide what we will stand for, believe in, and fight for.

“Heroes are not made. They are born out of circumstances and rise to the occasion when their spirit can no longer co-exist with the hypocrisy of injustice to others.” ― Shannon L. Alder

We understand that not every fight is worth the privilege of your time and energy, and as young people, we must decide which fight is deserving of our full attention, passion, and voice.

Remembering June 16, 44 years ago, where our youth took to the streets in a peaceful protest to fight against the injustice that ravaged our people, they found a cause worth fighting for and refused to be silent about it.

Today we salute and celebrate the youth of 1976, illustrating what it means to have passion and use your voice to bring change to our generation. They lived through the injustice, refused to be marginalized and controlled, and united together by making their voices heard loud enough so that they could no longer be ignored. We honor every life that was lost to secure our freedom and future, for the current and generations to come. May the lost lives of 16 June 1976 be a constant reminder that unless we speak up and make our voices heard, the change will be uncertain.

We know our future is bright when our youth stand for what is honorable and just at all costs.

“Stand up for what is right even if you stand alone.” Suzy Kassem

As we approach a phased re-opening economy, many of our partners, clients, suppliers and friends have felt the impact in a massive way. Industries have not seen employees in and out of their buildings for months, and many still face uncertainty.

When our president spoke for the 3rd time during Lockdown, we were reminded of just how strong and resilient we as South Africans are. Whilst facing COVID-19, as well as many other economic and social factors that go hand-in-hand with this global pandemic, we always seem to find the light and laughter at the end of the tunnel.

During the Lockdown, we have had to change our thinking and implementation platforms. We have had to work together, remotely. We have had to adapt and change to full-fill the needs of the clients we work with. This, all through innovation, diversification and creative collaboration. We have struggled, but we have also exceeded our own expectations.

It is important for businesses, small and large alike, not to lose sight of the bigger picture amidst a crisis… To support each other’s ideas, creativity, and to celebrate each other’s victories. No matter how small. We’re in the business of fostering ideas and bringing them to life. We’re also in the business of entertainment and change-driven content.

“In the middle of difficulty lies opportunity.” Albert Einstein

We believe that this pandemic has given us an opportunity to grow. An opportunity to take the bull by the horns and to grow our creativity and adapt the ways we have worked traditionally. The light at the end of the tunnel is approaching with new opportunities. Opportunities that we will grow into relevant, engaging and entertaining content and campaigns, together.