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Lockdown day 57: Is there light the end of the tunnel?

As we approach a phased re-opening economy, many of our partners, clients, suppliers and friends have felt the impact in a massive way. Industries have not seen employees in and out of their buildings for months, and many still face uncertainty.

When our president spoke for the 3rd time during Lockdown, we were reminded of just how strong and resilient we as South Africans are. Whilst facing COVID-19, as well as many other economic and social factors that go hand-in-hand with this global pandemic, we always seem to find the light and laughter at the end of the tunnel.

During the Lockdown, we have had to change our thinking and implementation platforms. We have had to work together, remotely. We have had to adapt and change to full-fill the needs of the clients we work with. This, all through innovation, diversification and creative collaboration. We have struggled, but we have also exceeded our own expectations.

It is important for businesses, small and large alike, not to lose sight of the bigger picture amidst a crisis… To support each other’s ideas, creativity, and to celebrate each other’s victories. No matter how small. We’re in the business of fostering ideas and bringing them to life. We’re also in the business of entertainment and change-driven content.

“In the middle of difficulty lies opportunity.” Albert Einstein

We believe that this pandemic has given us an opportunity to grow. An opportunity to take the bull by the horns and to grow our creativity and adapt the ways we have worked traditionally. The light at the end of the tunnel is approaching with new opportunities. Opportunities that we will grow into relevant, engaging and entertaining content and campaigns, together.

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